I’ve been trying to write an article about this for a few months now but I keep getting tangled up in my own rhetoric.
Research has always been considered a costly venture and ‘UX’ somehow managed to hoodwink people into allow it to be done because they used seemingly non-traditional methods and expressed it was part of the design process.
We’ve come out the other side of that now and where businesses of certain size acknowledge that customer experience is the true value of a modern organisation the investment it research is justified because they want to know what people want and what makes them tick.
It’s both a good time and a bad time.
What I see now is that the UX movement is majority accountable for the issues we all face today on how research is continually repeated and wasted because as an endeavour UX never concerned itself with what happens next just what happened then.
It interests me that a high number of the individuals who are now pursuing research operations and everything around it are also the same who were advocating the death of reports, running lean and all things agile.
Perhaps they’re now realising that the governance they were shunning for so long was necessary for sustainable design and operations of business.
I don’t know if that makes any sense or not, probably why I am finding it so hard to write this article.