How do you research personalization?



I am facing quite an interesting problem. We are trying to figure out how to incorporate personalization in the existing experience, what are the levers and how it should work. As this study will be generative, I am thinking of a longitudinal study. However, there might be a better methodology for the same.

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One of the things I’ve been trying to do around this is get the stakeholders to define the term personalization and what it might look like in the product. Some folks want a fancy AI solution when a survey or product recommender might do what they want.

There is usually a lot of swirl around trying to incorporate ‘insert-tech-buzzword’ so understanding what problem a personalized experience might solve is usually a good first step.