@steveportigal Posted this on LinkedIn earlier and I think it’s a great point. There are laws of diminishing returns when you are moving so fast that you sacrifice quality.
…we’ll always have to deal with requests to make our research faster, but once you or your user research team has achieved terminal velocity with any given method, stop trying to speed it up. Instead, focus on capturing each insight, leveling it up to organizational knowledge, and applying that learning in the future. Yes, that means when an important insight doesn’t make v1, go ahead and bring it back up to apply to v2.
h/t Steve! Very cool to see you here